FMCG (Fast Moving Consumer Goods) sector is historically the most well-developed trend of marketing research. The majority of methods were created while solving the problems of companies-representatives of consumer goods markets.
The following targets of FMCG sector are in demand most of all:
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Assessment of the company clients’ satisfaction;
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Trade marks testing;
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Creative ideas and advertising concept testing;
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Clients’ segmentation;
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Assessment of the quality of rendering service to clients and competitors;
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Assessment of efficacy of advertising campaign and its elements;
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Study of reputation and value-related perception of the brand;
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Products testing – change of packing, taste, price etc.
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Price monitoring in distribution networks.
Just in the recent 5 years RAI has implemented over 230 projects in FMCG sector.
