RAI pays a lot of attention to work in the financial sector as well as insurance. For the period of our functioning we’ve employed a group of professionals experienced in these markets.
The most popular purposes are as follows:
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Study of brand and advertising;
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Assessment of the quality of rendering service to clients and competitors;
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Assessment of the company clients’ satisfaction;
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Segmentation of clients as per sectors and individual products
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Assessment of efficacy of advertising campaign;
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Creative ideas and advertising concept testing;
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Assessment of behavior of existing and prospective clients in case of change of the name, merger;
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Study of reputation and value-related perception of the brand.
In the recent 5 years RAI has implemented over 70 projects in the sector of Banks and Insurance.
