B2B market develops and defines certain requirements to the research product. The most urgent targets of this market are as follows:
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Assessment of the company clients’ satisfaction;
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Trade marks testing;
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Creative ideas and advertising concept testing;
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Segmentation of clients;
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Assessment of the quality of services rendered to the clients and competitors;
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Assessment of efficacy of advertising campaign and its elements;
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Study of reputation and value-related perception of the brand;
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Price monitoring.
