This sector started to develop and grow as a sphere of study in 2006 when the majority of manufactures and dealers began to apply procedures of obtaining information as regards clients’ satisfaction with the services quality. The most popular methodology in this sphere is Mystery Shopping. The targets in the higher demand are as follows:
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Assessment of the quality of services rendered to the clients and competitors at all stages – starting from the Call-Center to the dealer;
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Assessment of the company clients’ satisfaction as regards;
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Assessment of efficacy of advertising campaign separately and as a cumulative effect of use of several communication matters;
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Brand and advertising tracking.
In the recent 5 yearsRAIhas implemented over150 projects in the Motor Cars sector.
