FMCG (Fast Moving Consumer Goods) sector is historically the most well-developed trend of marketing research. The majority of methods were created while solving the problems of companies-representatives of consumer goods markets.

The following targets of FMCG sector are in demand most of all:

  • Assessment of the company clients’ satisfaction;
  • Trade marks testing;
  • Creative ideas and advertising concept testing;
  • Clients’ segmentation;
  • Assessment of the quality of rendering service to clients and competitors;
  • Assessment of efficacy of advertising campaign and its elements;
  • Study of reputation and value-related perception of the brand;
  • Products testing – change of packing, taste, price etc.
  • Price monitoring in distribution networks.

Just in the recent 5 years RAI has implemented over 230 projects in FMCG sector.

603000 Russia, Nizhny Novgorod, ul.Zvezdinka, Building 20B, P4

Phone: +7 (831) 216 08 01 / +7 (831) 216 08 02 / +7 (831) 216 08 03

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