FMCG (Fast Moving Consumer Goods) sector is historically the most well-developed trend of marketing research. The majority of methods were created while solving the problems of companies-representatives of consumer goods markets.

The following targets of FMCG sector are in demand most of all:

• Assessment of the company clients’ satisfaction;
• Trade marks testing;
• Creative ideas and advertising concept testing;
• Clients’ segmentation;
• Assessment of the quality of rendering service to clients and competitors;
• Assessment of efficacy of advertising campaign and its elements;
• Study of reputation and value-related perception of the brand;
• Products testing – change of packing, taste, price etc.
• Price monitoring in distribution networks.

Just in the recent 5 years RAI has implemented over 230 projects in FMCG sector.