Rapid development of construction and engineering sphere requires new approaches to obtaining information of the market state, consumers’ preferences. The most popular targets are as follows:

• Assessment of the company clients’ satisfaction;
• Assessment of the market conditions and construction products: obtaining information of the existing and prospective clients, revelation of the consumers’ preferences; getting information of the competitors;
• Assessment of construction product: creating new ideas of the products, study of various products;
• Study of prices: study of demand taking into consideration the price, analysis of competitive pricing policy, forecasting of pricing policy at different stages of life cycle of a construction product;
• Assessment of sales channels: study of potential of construction product service, analysis of commercial intermediaries’ performance;
• Segmentation of clients;
• Assessment of efficacy of advertising campaign;
• Study of reputation and value-related perception of the brand;
• Creative ideas and advertising concept testing;
• Brand and advertising tracking;
• Assessment of the structure, capacity and dynamics of the market taking into consideration the studied materials and equipment;

 

In the recent 5 years RAI has implemented over 40 projects in the sector of Construction and Engineering.