The pharmaceutical market has been developing especially rapidly in the recent years. Taking in to consideration a lot of characteristic features of this market we’ve created a team of specialists within the subdivision of study of the pharmaceutical market. The most urgent targets of this market are as follows:

• Trade marks testing;
• Creative ideas and advertising concept testing;
• Segmentation of clients;
• Assessment of efficacy of advertising campaign and its elements;
• Study of reputation and value-related perception of the brand;
• Price monitoring.