B2B market develops and defines certain requirements to the research product. The most urgent targets of this market are as follows:

 

• Assessment of the company clients’ satisfaction;
• Trade marks testing;
• Creative ideas and advertising concept testing;
• Segmentation of clients;
• Assessment of the quality of services rendered to the clients and competitors;
• Assessment of efficacy of advertising campaign and its elements;
• Study of reputation and value-related perception of the brand;
• Price monitoring.