The pharmaceutical market has been developing especially rapidly in the recent years. Taking into consideration a lot of characteristic features of this market we’ve created a team of specialists within the subdivision of study of the pharmaceutical market. The most urgent targets of this market are as follows:
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Trade marks testing;
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Creative ideas and advertising concept testing;
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Segmentation of clients;
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Assessment of efficacy of advertising campaign and its elements;
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Study of reputation and value-related perception of the brand;
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Price monitoring.
